Entry 4: Provelo

Goal number 1: I will throw away one piece of garbage a day...my goal as a packratter. Hopefully with having this goal it will challenge me to not horde everything that is given to me. For some particular reason I place some sort of value to the things handed to me. Whether it was the time taken to make the object or because someone took time to think about me it will be a reminder to me of what I have experienced in life. Strange thought. Hmm, so onto my blog...some reason for a good part of my life I have collected fliers, business cards, and product labels that I liked. Some designed well and some designed not so well. One of my university art teachers had done the same thing, but I'm not quite sure my pack rattiness with collecting small print media objects began then. Maybe the idea was implanted then but that could be debated as well.
This particular object was distributed at a farmer's market I went to with my good friend Martha and her children. I liked the simplicity of the design so I filed it away in my camera case. Why my camera case, well I was taking pictures of Martha's kids and that is the only form of purse I had on me at the time.

In my mind this is not garbage, I thought it was a fun, simple, effective little flier and that is why I kept it for over six months. My heart is a little torn over throwing it away because I liked the design so much. It has all the elements you need for a flier. Elements like the title, the description, time, date & location and even a web address to learn more information for the event. The copy is not overwhelming, but simple enough not to overtake the art of the flier. And the art of the flier is what I like the most, the hand draw bicycle with the little old school picnic basket. I could go on, but it is late. The ode to Provelo, may you be remembered electronically for today I will finally throw you away. May you rest in peace in the garbage bag in my room and may you never be forgotten little flier for I have made a blog post about you!